Professional Profile
Self-starter with the ability to work independently or collaboratively to create communication that sells: on-target, on-deadline, online and off.
Objective
To write copy while leveraging my experience as a marketing manager.
Experience
- Developed concepts, directed implementation, and wrote copy for multiple assets, both digital and traditional, including direct mail and email blasts; national cable television spots; email and employee newsletters; case studies; product descriptions for online store; online legal copy supporting financial and online store transactions; product package copy; catalogs; online banners; blog articles; social media; press releases and communications
- Managed and implemented digital marketing initiatives for lead generation: pay-per-click campaigns; keyword optimization for SEO and PPC; targeted landing pages; tracking utilizing custom in-house software, Google Analytics
- Ensured all communication was seamlessly integrated to present a unified brand image and process to prospects and customers
- Managed project development and creative development process: annual corporate communications effort and marketing plans; content research; copy and art/design direction; editing and proofreading
- Developed brand guidelines and adhered to established branding
- Initiated concepts and strategy
- Met deadlines, pivoting when market conditions created new opportunities or required different direction
- Built and adhered to project calendars
- Managed review and approval process for ongoing projects, new product launches, new market initiatives; analyzed and reported on success of campaigns
- Reached B2B and B2C audiences and multiple market segments.
- Worked in teams with art directors, web designers, creative directors, brand managers, or independently as needed.
Competencies
- Direct response copy (postal, email, web/digital, catalog)
- Content (web/digital, video)
- SEO/PPC copy and management
- Advertising (cable, print, web/digital)
- Promotion (point-of-sale, print, web/digital, sweepstakes, legal copy)
- Technical copy
- Packaging copy
- Staff recruitment, supervision, and team management
- Outsourcing
- New product development
- Editing, proofreading, fact checking
- Design
- Client contact and presentation
- Media buying
- Trade show management, communications, and logistics
- Market research
- Financial/investment, spirits, sports, pop culture, corporate, military, more.
Computer Skills
- Macintosh/Windows
- Google Analytics/Google adWords
- Microsoft Office Suite
- Act!
- Internet browsers (Explorer, Chrome, Safari, Firefox)
- Working knowledge of Adobe InDesign, Acrobat
Employment History
- Northwest Territorial Mint/Medallic Art Company (Auburn/Federal Way/Kent, WA)
- Technical Analysis of Stocks & Commodities Magazine (Seattle, WA)
- Michael A. Flynn Advertising for Small Business (Seattle, WA)
- Siebel/Mohr Promotion Agency (New York, NY)
- DC Comics (New York, NY)
- NW Ayer Advertising Agency (New York, NY)
Additional Experience
- Humor columnist for West Seattle Herald weekly community newspaper (Seattle, WA)
- West Seattle Chamber of Commerce Director-At-Large (Seattle, WA)
- Founder, Retail Express national trade publication (Norwalk, CT)
- Familiar with basic applications on Macintosh and Windows platforms, including Microsoft Office; browsers; Google Analytics
- Winner, bronze POPAI Award for introductory sales promotion campaign for Leroux Original Wild Berries Schnapps
- Former player and manager in Puget Sound Senior Baseball League.
Education
- George Washington University B.B.A. in Marketing (Washington, DC)
- Introduction to Advertising Copywriting, Parsons School of Design (New York, NY)
- Graphic Design, University of Washington Extension College (Seattle WA)
- How To Write Comedy, Discover U (Seattle, WA)
- Improv (Matt Smith, instructor) (Seattle, WA)
